Porto Routes – Take a Break & Viaje

EN  – Fresh air. Food of the soul. 

As marcas do Porto Routes e Take a Brake & Viaje foram inspiradas na liberdade e nas experiências que as viagens nos trazem. Nossa principal fonte de inspiração e criatividade veio da cidade do Porto, com seus encantos, sua magia, suas histórias e sua beleza única. As asas são o símbolo da liberdade, de que os sonhos podem voar para onde quisermos e encontrar um destino possível. As asas também representam as gaivotas que são importantes símbolos do Porto e que nos remetem ao infinito e suas possibilidades. Viajar é visitar o infinito, é realizar o que está presente em nossos sonhos e desejos. O Porto também é uma cidade cheia de cores, que estão presentes em suas casas, azulejos, sua diversidade de paisagens e na natureza exuberante. Apesar de ser uma cidade histórica e muito bem preservada em seu patrimônio, tem em si a jovialidade e alegria de seus habitantes e o reconhecimento de ser uma cidade voltada para as indústrias criativas, palco de conceituados eventos culturais e artísticos, que envolvem portuenses e turistas. Então, criamos uma marca que conversa com todo esse universo mágico, criativo, colorido e diverso desta cidade tão única e encantadora que é o Porto e que também está pronta para representa para tantos outros cenários que o mundo em suas rotas infindas tem a oferecer. O mundo precisa ser visto pelos olhos apaixonados e aventureiros da Karol, essa pessoa que comanda com tanta emoção e amor à Porto Routes e a Take a Breake & Viaje. Sejam bem vindos à bordo dessa aventura linda que é a vida e que à cada dia está apenas começando!

 

PT/BR – Novos Ares. Alimento da Alma.

The Porto Routes and Take a Brake & Viaje brands were inspired by the freedom and experiences that travel brings. Our main source of inspiration and creativity came from the city of Porto, with its charms, its magic, its stories and its unique beauty. The wings are the symbol of freedom, that dreams can fly wherever we want and find a possible destination. The wings also represent the seagulls that are important symbols of Porto and that bring us to the infinite and its possibilities. To travel is to visit the infinite, is to realize what is present in our dreams and desires. Porto is also a city full of colors, which are present in their homes, tiles, their diversity of landscapes and in lush nature. In spite of being a historical city and very well preserved in its heritage, it has in itself the joviality and joy of its inhabitants and the recognition of being a city turned to the creative industries, stage of well-known cultural and artistic events, that involve portuenses and tourists . So we’ve created a brand that speaks to all this magical, creative, colorful and diverse universe of this unique and enchanting city that is Port and is also ready to represent for so many other scenarios that the world on its endless routes has to offer. The world needs to be seen by the passionate and adventurous eyes of Karol, that person who commands with so much emotion and love to Porto Routes and Take a Breake & Viaje. Welcome aboard this beautiful adventure that is life and that every day is just beginning!

EN

Icons have been created that can be used very creatively in the communication of Porto Routes and Take a Breake & Viaje. They can appear on top of the mark, just as on top of pictures, graphic compositions and texts on posts, the sky is the limit.

EN


Today the brand can no longer afford to be just a fixed and inexorable image, there are requests both by the medium in which it is exposed, and aesthetics that scream for different applications of the same brand maintaining its identity. To predict the different situations that the brand can be placed and the different backgrounds on which it will overlap, we develop different applications for it. Its negative application, in colors that are part of the system and so on. Any of these applications can be utilized, always paying attention to what the rest of what is being produced asks for.

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